Understanding Usages
In a context where streaming platforms are multiplying, users are consuming more and more audiovisual content.
However, spaces dedicated to reviews often remain scattered or unengaging, making it difficult to share opinions and discover relevant recommendations.
The Cinéarena project aims to design a mobile application that centralises these usages and creates a social experience around film reviews.
Market research
A prior study was conducted to better understand trends in the film industry, including:
consumer habits
viewing frequency
typical viewer profiles
This data made it possible to identify various uses and adapt the design to the real expectations of users.
Competitive analysis
An analysis of existing platforms was carried out to identify:
key market features
good UX practices
the limitations of current solutions
This step allowed Cinéarena to be positioned as an application focused on simplicity, engagement and the community dimension.
How can we encourage users to share their reviews of films and series while making criticism accessible, engaging, and useful for other users?
Building a social experience
The application was designed around several key objectives:
Facilitating the sharing of reviews on films and series
Offering personalised recommendations
Creating a community centred on film criticism
Understanding user profiles
Three main profiles have been identified:
Fans: heavy consumers, highly engaged and critical
Regulars: frequent consumers looking for recommendations
Occasional users: casual users who need guidance
This segmentation has made it possible to adapt the experience to different levels of involvement.
Value-oriented onboarding
The initial journey constitutes the first point of contact with the user.
It has been designed to:
quickly explain the utility of the application
highlight the benefits
encourage engagement from the very first interactions
A homepage centred on discovery
The homepage constitutes the main flow of the application.
It has been designed to:
highlight trending films
promote popular reviews
facilitate navigation thanks to an organisation in sections
This structuring helps improve readability in an infinite scroll context.
A user profile as a space for expression
The user profile allows users to view activity and involvement within the platform.
It gathers:
written reviews
created collections
personal statistics
This space reinforces the social dimension and encourages user engagement.
